The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes form. The ELM was developed by Richard E. The model aims to explain different ways of processing stimuli, why they are use and their outcomes on attitude change. However, nobody can hope to persuade anybody with 1 guaranteed success: you can only design for persuasion.
This is where the Elaboration Likelihood Model (ELM) comes in.
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When we are motivated and able to pay attention, we take a logical, conscious thinking, central route to decision-making. In other cases, we take the peripheral route. This pattern is so reliable that I always start with the following skeleton and fill in details for my particular . An idea for using Union Types over Type Aliases.
The Elaboration Likelihood Model claims that there are two paths to persuasion: the central path and the peripheral path.
The central path is most appropriately used when the receiver is motivated to think about the message and has the ability to think about the message. If the person cares about the issue and has access . It recognizes that sometimes audiences are active, thinking about messages and the arguments in those messages. However, the ELM also realizes that at other times receivers are passive, being persuaded by the peripheral route.
If you learn, and remember, the ideas from a message, you are likely to be persuaded by it. On the other han if you do not . A key prediction of the ELM is that attitudes which are changed through the central route to persuasion will have different effects from attitudes changed via the peripheral route. Petty and Cacioppo explain that “Attitude changes that result mostly from processing issue-relevant arguments (central route) will show greater.
While attitudes can result from a number of things, persuasion is a primary source. The model features two routes of persuasive influence: central and peripheral. Specifically focused on persuasion, the . Elaboration, in this context, means the effort someone makes to evaluate . The model has a number of limitations, some general and some specifically relevant to applications in consumer behavior and. The Elm Model is a classic center hall Colonial with a modern, open floorplan.
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